HEINEKEN USA (Copywriting and Concepting)
I loved the challenge of pitching Heineken (I was the only writer assigned), and the thrill of winning and working on the business as a young copywriter. HUSA’s portfolio of beers included Tecate, Dos Equis, Amstel Light and Newcastle Brown Ale. With a shopper marketing focus, I crafted copy and ideated against planning objectives for both on-and-off premise materials, along with billboards, posters, guides and invitations for concerts, festivals and events across the country. I was also the led writer on the Heineken-winning pitch, which I’m pretty damn proud of.

Amstel Light Shopper Concept Key Visual Moodboard Copywriting Concepting — Amstel Light Summer Planning Concept.

Dos Equis Most Interesting Man in the World Retail Marketing Copywriting — Dos Equis Retail Case Cards.