ABBOTT NUTRITION - ENSURE NUTRITIONAL SHAKES (Creative Direction)
Ensure had a problem. Their target audience was primarily mature adults who may have had a recent health setback, but they didn’t want to see themselves that way. We took the reigns on a campaign veered far from old people in hot air balloons and went straight at active, positive people over the age of 60 who have taken charge of their lives.

Abbott Nutrition Ensure Shopper Marketing Moodboard Concept Key Visual Creative Director

Ensure Take It On Key Visual.

Ensure Print Ad Concept Copywriting Design

Print Ad.

Ensure Two Page Spread Conceptual Work

Print Ad Spread.

Shopper Marketing Tactic Shelf Talk Abbott Nutrition

Shelf Talk.

Ensure End Cap National Activation

In-Store End Cap.