L'ORÉAL - Garnier Pitch (Creative Direction and Concepting, Copywriting)
In the pitch for L’Oreal, the team at IN had to present multiple brand ideas, including bringing to life Garnier’s brand purpose of aspiring to create a positive impact by paving the way towards more sustainable beauty that's accessible to us all. How do you achieve that in a shopper marketing concept? By creating a strong call to action in the form of Beauty Responsibly. This pitch was so successful that Garnier not only ran the campaign with Mandy Moore leading the way, they continue to leverage Beauty Responsibly as their Brand Purpose!

L'Oréal Garnier Brand Purpose Shopper Marketing Concept Moodboard Key Visual Creative Director Copywriter

Beauty Responsibly Key Visual.

Garnier Beauty Influencer Activist National Tactical Plan

National Activation Plan.

Walmart Shopper Marketing Tactical Creative Plan Strategy

Walmart Activations.

Strategic Creative Direction and Plan from Concept to Execution

Walmart Activations.

Rite Aid Shopper Marketing Plan

Rite Aid Activations.