TYSON FOODS - SAM’S CLUB - MAKE THE CALL FOR WINGS (Creative Direction)
At IN Connected Marketing, I acted as a bit of a utility man across all of our clients, particularly when a brief was focused on sports. This campaign for Tyson Wings at Sam’s Club ran in the lead-up to the Super Bowl 52.
Tyson Foods - Make the Call for Wings - :60 spot
How do you game-day consumption during NFL playoff season? By showcasing club pack sizes and unbeatable value for feeding a crowd, while making Sam's Club the go-to destination for members looking to host easy, but epic game-day feasts. We harnessed the excitement of the NFL playoffs and the exclusive Tyson/Sam's Club offerings to increase both the number of items in each shopping trip and overall sales.
Tyson - Sam’s Club Make the Call for Wings Key Visual.
Small Marketing Mix.