WEATHERTECH (Creative Direction)
As the inaugural Creative Director at WeatherTech, I’m responsible for thousands of tactical executions, dozens of marketing campaigns, direction for multiple photo and video shoots per year, along with developing style guides for the brand, our racing team, our wholesale team and much more. Yet one of my favorite projects has been the seasonal work we’ve created and adapted over the years. This summer campaign started it all. For tons of other work examples, email me today at mikebaroni@gmail.com - whatever your industry, I’ve likely worked on it!

Moodboard Key Visual Summer Creative Marketing Campaign

Summer: Go Boldly (Auto) - Key Visual.

Creative Direction for Photo and Video Studio

Summer: Go Boldly (Auto) - Photo and Video Direction.

Directed Print Ads Copy and Design

Summer: Go Boldly (Auto) - Go Boldly - Print Ads.

WeatherTech Summer Display Ads SEM

Summer: Go Boldly (Auto) - Display Ads.

Summer Email Digital Marketing Design

Summer: Go Boldly (Auto) - Targeted Email.

WeatherTech Summer Landing Page Creative Director

Summer: Go Boldly (Auto) - Landing Page.